Give your customers a gift
September 6th, 2009A token to show their friends.
A reminder of how much they enjoyed your product.
I enjoyed this wine on a recent flight, St Hallett – Poachers Blend. It was really good, so I read the label.
On the back you can see is a little tab that you can pull of the label. It has the name of the wine and more information on the back.
Very neat – now I know which wine to get! I didn’t check but they could take it one step further and on the back have a coupon (so only those that have taken it off find it) – 10% off if you buy in Duty Free once you jump off the plane. Just a thought but I think they are already doing enough.
So why not give your customers a gift?
Tags: customer obsession, customers, gifts, monday ideas post, poachers blend, we think you're awesome, word of mouth
November 15th, 2009 at 10:44 pm
Hi Ben,
Great idea indeed. This is another great example from a South African winemaker that has even won awards for his marketing: http://www.southafrica.info/business/trends/innovations/stormhoek-110108.htm
Cornelis