A token to show their friends.
A reminder of how much they enjoyed your product.
I enjoyed this wine on a recent flight, St Hallett – Poachers Blend. It was really good, so I read the label.
On the back you can see is a little tab that you can pull of the label. It has the name of the wine and more information on the back.
Very neat – now I know which wine to get! I didn’t check but they could take it one step further and on the back have a coupon (so only those that have taken it off find it) – 10% off if you buy in Duty Free once you jump off the plane. Just a thought but I think they are already doing enough.
So why not give your customers a gift?