A few people messaged me yesterday when I mentioned if I hired someone here is what I would do (Obsess about your employees).
A common thread is that there can be a lot of dissent amongst employees, especially those that receive extra perks because they have a family vs those that don’t. When some people put off having a family to have a career or unable to, bringing up these kind of issues would be very very difficult.
My idea would be to have a pool of perks (kind of an employee loyalty style programme) over time you receive these perks, you can swap as you please. Thus if you choose something like day care you are giving up something else. Not a be all end all solution but would allow employees to fairly allocate their own rewards.
(Oh and also you can get employees to make up their own perks or provide them within the scheme…)