Idea Curation

April 4th, 2011

I had the pleasure of being a Judge & Mentor at Auckland Startup Weekend, you can watch my overview on YouTube.

It was very interesting to watch, observe & take part in the weekend, a few notes I had as key takeaways:

– Keep confident in your idea, some that had early potential but lost it as they lost confidence and made the idea more complex. Always second guess adding complexity, does it add value to the idea or take away from it? The value is in what you’ve left out.  (Stop.  Read that sentence again.).

– Get to your idea fast.  Explain it in simple terms.  People switch off if they don’t understand what you’re doing, no matter what numbers or justification you throw on the table.

– Keep your idea execution tangible, how are you really going to execute against it

– Address how you are going to acquire customers.

When you are developing an idea, remember you are the curator, you curate everything around that idea.  It’s that curation that people buy into, what investors invest in and what excites customers.



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