The Reverse Integration (or interview) growth model

March 28th, 2011

If you’re a blogger it works by interviewing people & sharing the content on your blog. ย You then grow your authority, networks & credibility. ย Often then they will link to your blog & help you grow.

The other way is to integrate your website into lots of existing platforms (same metaphor) and let them promote your offering to their network. ย I.e. integrating your project management software into Xero, or eCommerce plugins for PayPal etc.

Same frameworks just different scenarios.

 

 

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This entry was posted on Monday, March 28th, 2011 at 2:44 pm. feed



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