Is authenticity a marketing strategy?

July 11th, 2010


A purposeful approach can definitely be a marketing strategy.

Should it actively be a marketing strategy? No.

It should be a way of business and THEN (and only then!) incidentally assisting with the marketing.

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2 Responses to “Is authenticity a marketing strategy?”

  1. Tim Zuellig Says:

    You are wrong in saying that authenticity should not actively be a marketing strategy. ARe you kidding me?! Why do consumers purchase anything? It’s not the object they are purchasing, it’s the “idea” of the object, and what it means to them. And that is what we in the academic world of advertising and marketing call authenticity. A “real” experience. As real as it can be for each individual.

    Yes? No? Maybe?

  2. Ben Young Says:

    @Tim Reread the post mate ๐Ÿ™‚

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