It does what it says

November 8th, 2009

Funnily enough I’ve had this conversation a few times in the last few weeks – hey it does what it says.

(Most of this has been centred around the Flip Mino HD)

It really is a betrayal of consumer trust that ‘it does what it says’ becomes a point of difference. ย Everything should do what it says. ย Yet we find (especially with technology products) that actually doing that is out of our reach.

Just a reminder, keep your products simple, people do like to buy stuff that does what it says…

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