What I’m seeing a lot of is tools like customer.io, simple little web apps which let marketers pull together a unique combination of technology to improve what they’re doing.
What’s driving this trend?
- More digital savvy marketers
- API marketplace, if I can plug it in, I will
- Startup infrastructure is good, billing, customer management, templates, allowing rapid development of your one key feature which makes you different
- Virtually zero cost to entry
- Ability to raise angel funds
- Exit market
It’s great, every day I’m discovering another tool which we can plug and play, make what we do work harder.