Why? Because it’s unusual.
Don’t be afraid of irrationality, it can be the defining difference between you and your competition. And often all you need is a slight edge to bring your cause to the forefront of someones mind when they hit a problem.
Richard Branson knows this, his publicity stunts help get Virgin that extra bit of coverage and attention.
Being the one that bubbles to the top is often all it takes to get a foot in the door.