Podcast vs radio and the sense of accomplishment

July 16th, 2019

Growing up, adults listened to radio. I didn’t do (or know of) the books being read aloud for kids, maybe it was a bit before my generation. So radio was background noise, with music and DJs I liked as I grew up. It was just there. All the time. Like a river flowing and you turned the tap on.

But with podcasts, you seek them out, you start, you finish. I’ve listened to that one, right lets listen to another. Or you binge a bunch. Then once they’re done they’re done. There’s a psychological reward for finishing, it’s a sense of accomplishment.

In essence both are the same thing, audio storytelling. In fact much of the top downloaded podcasts are radio shows republished to podcast directories.

They are different in substance but that’s dictated by the medium, radio shows are made for mass appeal whereas podcasts are ok in the niches. The one thing that does separate them is the sense of accomplishment. TV is the same.

Maybe it’s not that people don’t like TV or radio. It’s just that in a world of endless content, people like making progress. OTT and podcasts offer that. A sense of accomplishment.

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