Rule of thumb for content producers (aka everyone): record as much as you possibly can, share the best.

July 15th, 2010

In what could possibly be the longest title of a blog post on this blog I just wanted to iterate.

If you’re speaking, running a workshop, doing a presentation – record it!

As a default, record everything, share the best of it.

These days we have incredible leverage and you never know when that content may come in handy.  A future job interview, creating a new product, teleconferencing or webinars.  If you’ve done something once you may as well capture it.  At the least you can watch, listen and analyse yourself to look for improvements.  That alone is worth the effort.

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How to? Grab a Flip Cam, great audio and video, easy for anyone to user (even those that you volunteer).

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This entry was posted on Thursday, July 15th, 2010 at 8:47 pm. feed



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One Response to “Rule of thumb for content producers (aka everyone): record as much as you possibly can, share the best.”

  1. Sam Schuurman Says:
    July 17th, 2010 at 2:34 am

    So True Ben,

    It’s funny if you created a logo or an image for your (personal) brand you wouldn’t just use it once.

    But it’s a change in mindset, people (myself included) need to start taking deliberate actions towards capturing the things that make up a personal brand. But it’s amazing how hard this is to turn this into habit….

    So many times I’ve forgotten to record some gem that I’ve thrown out there only to get lost in the wind.

    Thanks for highlighting this – needed this reminder!



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