Tag Archives: cutting through

Cutting through

October 27th, 2009

Given the amount of noise in our lives the aim of any marketing is simply cutting through.  Cutting through the clutter, the noise, to land your message in the right place at the right time.

That’s why attraction based marketing is so valuable, you attract people that are interested directly to you.

Google Adwords is one such tool, capture people whose intent is to look for your solution, a small investment here can pay huge dividends.

Twitter to build relationships and engage, this live ongoing engagement creates invaluable relationships (and word of mouth).

Blogging is another (and my personal favourite) by sharing, creating and collaborating ideas you create an attractive place for people to hang out.  This could just as easily be your customers.

You could keep trying to cut through, or simply attract people to you….

Quantifying Word of Mouth

May 25th, 2009

Easy – remember the adage that 64 people hear about a bad experience.

If you can go to the exact opposite emotive state but through a positive experience.  You are going to cut through the clutter to the same amount of people.

An example would be the Burger King Flame, $3.99 for a Whopper smelling perfume.  Sold out instantly.  Remarkable enough to cut the clutter.

So remember this, you are looking to leverage word of mouth to get this spread.  Each and every person has the potential to spread it indirectly to 64 people.  Now that’s why word of mouth can spread like fire.

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