Easy – remember the adage that 64 people hear about a bad experience.
If you can go to the exact opposite emotive state but through a positive experience. You are going to cut through the clutter to the same amount of people.
An example would be the Burger King Flame, $3.99 for a Whopper smelling perfume. Sold out instantly. Remarkable enough to cut the clutter.
So remember this, you are looking to leverage word of mouth to get this spread. Each and every person has the potential to spread it indirectly to 64 people. Now that’s why word of mouth can spread like fire.