Tag Archives: noise

We need heroes! (yup I'm calling you Superman)

January 21st, 2010

Given the increasing clutter in the online world there is huge focus on filters – YouTube shows you the most popular videos, Amazon recommends products for you, Twitter shows trending topics.

All to help you engage to avoid being overwhelmed.

That’s all good and great but people still thirst for that human interaction.  We need some heroes!

Someone that spearheads a topic, grabs it and really drives the market.

They become the reference point, the thought leader, a position that maybe couldn’t have existing until the internet allowed you to be the best in the world at it.

We are here now.  What causes do you champion? What are you passionate about? Chances are you’re a superman (or woman!) that someone needs.  Now.

Photo Credit: Xurble

Cutting through

October 27th, 2009

Given the amount of noise in our lives the aim of any marketing is simply cutting through.  Cutting through the clutter, the noise, to land your message in the right place at the right time.

That’s why attraction based marketing is so valuable, you attract people that are interested directly to you.

Google Adwords is one such tool, capture people whose intent is to look for your solution, a small investment here can pay huge dividends.

Twitter to build relationships and engage, this live ongoing engagement creates invaluable relationships (and word of mouth).

Blogging is another (and my personal favourite) by sharing, creating and collaborating ideas you create an attractive place for people to hang out.  This could just as easily be your customers.

You could keep trying to cut through, or simply attract people to you….

Quantifying Word of Mouth

May 25th, 2009

Easy – remember the adage that 64 people hear about a bad experience.

If you can go to the exact opposite emotive state but through a positive experience.  You are going to cut through the clutter to the same amount of people.

An example would be the Burger King Flame, $3.99 for a Whopper smelling perfume.  Sold out instantly.  Remarkable enough to cut the clutter.

So remember this, you are looking to leverage word of mouth to get this spread.  Each and every person has the potential to spread it indirectly to 64 people.  Now that’s why word of mouth can spread like fire.

What are you doing all the way down here? You could:
- View my about page
- Or for first timers the New Here? page
- Or maybe email this to a friend
- Or subscribe to get blog updates