Given the amount of noise in our lives the aim of any marketing is simply cutting through. Cutting through the clutter, the noise, to land your message in the right place at the right time.
That’s why attraction based marketing is so valuable, you attract people that are interested directly to you.
Google Adwords is one such tool, capture people whose intent is to look for your solution, a small investment here can pay huge dividends.
Twitter to build relationships and engage, this live ongoing engagement creates invaluable relationships (and word of mouth).
Blogging is another (and my personal favourite) by sharing, creating and collaborating ideas you create an attractive place for people to hang out. This could just as easily be your customers.
You could keep trying to cut through, or simply attract people to you….