Who are we selling to?

October 8th, 2008

Simple question.

Hard answer.

Every fortnight or so, someone will approach me and ask, hey Ben I want to pick your brain.

We have a Marketing Budget and want to do something online.

What do you think we should do?

Hang on. Stop.

Who are we selling to first?

What is the objective?

Sure this is new marketing. Fundamentals are still the same. So take a step back and ask Who are we selling to?

(Next question: why are they buying?)

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