{"id":113,"date":"2008-08-07T17:39:46","date_gmt":"2008-08-07T21:39:46","guid":{"rendered":"http:\/\/blog.local\/?p=113"},"modified":"2008-08-07T17:39:46","modified_gmt":"2008-08-07T21:39:46","slug":"marketing-under-the-electoral-finance-act","status":"publish","type":"post","link":"https:\/\/blog.local\/marketing-under-the-electoral-finance-act\/","title":{"rendered":"Marketing under the Electoral Finance Act"},"content":{"rendered":"<p>Here in New Zealand we have a (controversial) rule limiting how politicians finance their campaigns.<\/p>\n<p>The idea was to limit wealthy supporters buying elections.<\/p>\n<p>The part I want to focus on is what a private individual can do without having to register.<\/p>\n<blockquote><p>The Act makes it illegal for anyone to spend more than NZ$12,000 criticising or supporting a political party or taking a position on any political matter, or more than NZ$1,000 criticising or supporting an individual member of parliament, without first registering with a state agency, the Electoral Commission. [<a href=\"http:\/\/en.wikipedia.org\/wiki\/Electoral_Finance_Act\">Wikipedia<\/a>]<\/p><\/blockquote>\n<p>looks like private individuals have to register if they want to spend more than $12k.\u00a0 So what do they do now? They get creative&#8230;..<\/p>\n<p>So what could $11,999 nzd buy you if you wanted to support your political party (or any other cause):<\/p>\n<ul>\n<li>At $0.075 cpm on Facebook you could buy <strong>159,986,666 ad impressions<\/strong> targeted at a kiwi audience. (Would blanket every Kiwi user on Facebook multiple times).\u00a0 Simply send them to your Facebook page where they could become a fan \/ spread the word \/ make a donation to the party \/ share their views&#8230;.endless.<\/li>\n<li>At $0.05\/click you could buy<strong> 240,000 visitors <\/strong>to your favourite political parties website.\u00a0 Even at $0.50 you could buy 24,000!<\/li>\n<li>Smear campaign? Buy advertising on Google when people search for a party show <strong>your advertisement for the opposition<\/strong>&#8230;<\/li>\n<li>You could <strong>create a social network on Ning.com<\/strong> and spend $11,999 on search engine advertising sending visitors there to create a thriving community.<\/li>\n<li>You could spend $11,999 on search engine optimisation to have your party <strong>show up in search engines no matter which party users searched for<\/strong>.<\/li>\n<li>Spend $11,999 on paid blog reviews from local bloggers<\/li>\n<li>Hire a student for $11,999 of time (@ $15\/hour say 800 hours or about 20 weeks) just talking and <strong>partaking in political conversations online.<\/strong><\/li>\n<li>Or a <strong>mix of the above<\/strong>, get some volunteers to create a social network on Ning.com, spend money advertising it on facebook\/google, pay someone to develop an internet marketing strategy and use volunteers within the network to execute this campaign.\u00a0 Leverage the power of loyal fans to deliver a campaign which may have cost millions on the open market.<\/li>\n<\/ul>\n<p>I think you get the idea, <strong>being creative and utilising the internet as a platform to spread your story the possibilities are virtually unlimited<\/strong> (even on a tight budget).<\/p>\n<p>Oh and if you were a political party receiving this kind of support, do what Barack did and setup a way of providing micro donations on your website, then your supporters can help push donations through.<\/p>\n<p>(also handy if you provided free graphics, videos, documents for your fans to share online)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here in New Zealand we have a (controversial) rule limiting how politicians finance their campaigns. The idea was to limit wealthy supporters buying elections. The part I want to focus on is what a private individual can do without having to register. The Act makes it illegal for anyone to spend more than NZ$12,000 criticising [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[426,747,842,954],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/113"}],"collection":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/comments?post=113"}],"version-history":[{"count":0,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/113\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/media?parent=113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/categories?post=113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/tags?post=113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}