I am a bit of a Physics buff so always keen to read up on the latest experiments taking place.<\/p>\n
One I saw late last year was on our perception of time.<\/p>\n
As part of fight or flight response to a stimulus our body will shut off certain functions to divert energy and focus to other vital functions.<\/p>\n
This most commonly occurs as flow or tunnel vision, where you hold a lot of focus on a task such that you lose track of time.<\/p>\n
This particular experiment had a guy dropped from a large height onto a big net. \u00a0On his wrist he had a watch like device that was flashing a number at a high frequency that you cannot normally view it.<\/p>\n
As he fell the idea was to see if he could see the number.<\/p>\n
And he could everytime. \u00a0That is during a heightened response his ability to perceive his surroundings was much better than normal.<\/p>\n
In fact you can watch the video here: Free Fall Experiment<\/a><\/p>\n I thought this was pretty neat especially in how it ties into Marketing and in particular usability.\u00a0<\/p>\n If you can change your customers perception of time through stimulating flow or enjoyment you create a strong customer relationship with your product & service.<\/p>\n