Twitter has in my mind reached a tipping point.<\/p>\n
Reason being? at a family function last night someone asked me about twitter, something happened this week and suddenly everyone knows about it.<\/p>\n
I will check in a few months and see if indeed this week has been it. \u00a0It definitely is in conversations it wasn’t last week.<\/p>\n
Radio mentions, Skittles, Tv, all these things have combined.<\/p>\n
People all over the world are asking the ‘internet guy’ in their frame of reference, what is this twitter?<\/p>\n
If you are \u00a0a brand who has exposed yourself to this internet guy you are ahead. \u00a0For me I highlighted Twitter with Vodafone & Telecom, brands they know. \u00a0If you haven’t made the leap you are already behind.<\/p>\n
Now twitter has reached this, what is the next step? Monetisation.<\/p>\n
Tip of everyones tongues.<\/p>\n
And from my readings, observations and looking forward several steps, contextual advertising is the way to go.<\/p>\n
Twitter bridges the gap between, locality, motivation, mood that Google doesn’t.<\/p>\n
Live, response driven ads, are going to not only help the twitter experience, they will drive a lot of value to users.<\/p>\n
Imagine an event being cancelled, a competitor can immediately place an ad saying hey we are still on, for all those that search for the event. \u00a0This is timely, relevant and reaches a motivated audience.<\/p>\n
That is just one application, same can be for brand monitoring ie search for coca cola, coca cola has a special deal or competition running.<\/p>\n
I would certainly pay for an advertisement to pop up everytime someone searched bwagy or ben young.<\/p>\n
That’s friday thoughts, have a think, how would you leverage advertising on real time search?<\/p>\n
(Note: by definition Google is post-search, it searches events that have already happened, certainly within the frame of reference of someone who wants information from within 15 mins ago)<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":" Twitter has in my mind reached a tipping point. Reason being? at a family function last night someone asked me about twitter, something happened this week and suddenly everyone knows about it. I will check in a few months and see if indeed this week has been it. \u00a0It definitely is in conversations it wasn’t […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[569,1146,1284,1308,1332],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/1277"}],"collection":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/comments?post=1277"}],"version-history":[{"count":0,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/1277\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/media?parent=1277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/categories?post=1277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/tags?post=1277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}