{"id":15,"date":"2008-05-20T17:26:09","date_gmt":"2008-05-20T21:26:09","guid":{"rendered":"http:\/\/blog.local\/?p=15"},"modified":"2008-05-20T17:26:09","modified_gmt":"2008-05-20T21:26:09","slug":"ten-barriers-to-marketing-success","status":"publish","type":"post","link":"https:\/\/blog.local\/ten-barriers-to-marketing-success\/","title":{"rendered":"Ten Barriers to Marketing Success"},"content":{"rendered":"<p>Having worked with a number of Internet Start Ups over the years I have experienced these barriers first hand.<\/p>\n<ul>\n<li>Marketing viewed as an expense.  Start \/ Stop.<\/li>\n<li>Wanting full control of content.  Users MUST subscribe to access content.<\/li>\n<li>Every Search Engine Ad needs my Brand in it.<\/li>\n<li>Marketing is advertising.  We don&#8217;t do that.<\/li>\n<li>Voice overs are a great way to engage [scare off] users.<\/li>\n<li>Instant results are best.<\/li>\n<li>All communications must include a sales pitch.<\/li>\n<li>Marketing is a mechanism to boost the entrepreneurs ego.<\/li>\n<li>Conversations starting with &#8220;If only&#8230;.&#8221;.<\/li>\n<li>Entrepreneurs afraid of success.<\/li>\n<\/ul>\n<p>On the flipside to <strong>break<\/strong> down these barriers:<\/p>\n<ul>\n<li>Marketing is an <strong>investment<\/strong>.  Treat it as such.  Continual investment yields the best results.  (Ever heard of compounding?).<\/li>\n<li>Marketing is in every <strong>interaction <\/strong>in your business.  Some companies marketing is that they focus all their energy into making a great product, think Google.<\/li>\n<li>If your holding the business back maybe its time to step aside.<\/li>\n<li>Trust the Marketing firm you&#8217;ve hired.  If you can&#8217;t get someone you can!<\/li>\n<li><strong>The cost of lessons learnt from mistakes is often less than the cost of indecision.<\/strong><\/li>\n<li>Barriers restrict engagement.<\/li>\n<\/ul>\n<p>Note: these are a minority, the majority of start ups get it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Having worked with a number of Internet Start Ups over the years I have experienced these barriers first hand. Marketing viewed as an expense. Start \/ Stop. Wanting full control of content. Users MUST subscribe to access content. Every Search Engine Ad needs my Brand in it. Marketing is advertising. We don&#8217;t do that. Voice [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[646,755,1190],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/15"}],"collection":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/comments?post=15"}],"version-history":[{"count":0,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/15\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/media?parent=15"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/categories?post=15"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/tags?post=15"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}