{"id":17,"date":"2008-07-01T18:28:09","date_gmt":"2008-07-01T22:28:09","guid":{"rendered":"http:\/\/blog.local\/?p=17"},"modified":"2008-07-01T18:28:09","modified_gmt":"2008-07-01T22:28:09","slug":"leverage-your-existing-assets","status":"publish","type":"post","link":"https:\/\/blog.local\/leverage-your-existing-assets\/","title":{"rendered":"Leverage your existing assets"},"content":{"rendered":"<p>Leveraging is great.\u00a0 Get your existing assets and use them to leverage your profit.<\/p>\n<p>Here&#8217;s my idea.<\/p>\n<p>Say your a Mechanic \/ Doctor \/ Lawyer \/ Tattooist?<\/p>\n<p>Any one on one service.<\/p>\n<p>Your existing assets are your clientele.<\/p>\n<p>What is the biggest selling point for new clients? Recommendations.<\/p>\n<p>You could go away and build recommendations into your site ask your clients to jump on.\u00a0 Might work.\u00a0 Requires effort.<\/p>\n<p>What i suggest is jump on <a href=\"http:\/\/www.linkedin.com\">LinkedIn.com<\/a>.\u00a0 Create an account.<\/p>\n<p>Set up an account for your organisation and each of your individual service level staff.<\/p>\n<p>Instead of sending clients emails.\u00a0 Ask them to add you as a connection on LinkedIn.<\/p>\n<p>Customers with <strong>great experiences<\/strong> will send through <strong>recommendations<\/strong>.<\/p>\n<p>(Lesson: go where your customers are)<\/p>\n<p>Set your profile to Public.\u00a0 Search engines will pick it up.\u00a0 So new clients &#8216;googling&#8217; you can find you and all your recommendations.<\/p>\n<p>Take it one step further.\u00a0 Create a Networking group on LinkedIn ie PBC &amp; Son Networking Group.\u00a0 Allow your clients to network with other clients.\u00a0 <strong>Help them (help you)<\/strong>.<\/p>\n<p>All of this only takes a few hours to setup.\u00a0 No fee.\u00a0\u00a0 So what are you waiting for?<\/p>\n<p>For the naysayers:<\/p>\n<ul>\n<li>what if i get bad reviews? Deal with it. Buck up.\u00a0 It will provide a balanced view.<\/li>\n<li>The downside of not doing this is the lost potential of utilising the 100 people this year that had a fantastic experience<\/li>\n<li>Going to where the customers are breaks down the barriers, you will get more reviews<\/li>\n<li> Are you going to go to a doctor \/ mechanic that has no reviews over the one that has 50 reviews in the last 6 months from satisfied clients.<\/li>\n<li>No money down.<\/li>\n<\/ul>\n<p>Just another idea for you.\u00a0 Chucking it out there.\u00a0 As usual, those whom are motivated will reap the rewards.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leveraging is great.\u00a0 Get your existing assets and use them to leverage your profit. Here&#8217;s my idea. Say your a Mechanic \/ Doctor \/ Lawyer \/ Tattooist? Any one on one service. Your existing assets are your clientele. What is the biggest selling point for new clients? Recommendations. You could go away and build recommendations [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[265,352,369,398,581,707,767],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/17"}],"collection":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/comments?post=17"}],"version-history":[{"count":0,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/17\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/media?parent=17"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/categories?post=17"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/tags?post=17"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}