{"id":1798,"date":"2009-05-27T23:06:51","date_gmt":"2009-05-28T03:06:51","guid":{"rendered":"http:\/\/blog.local\/?p=1798"},"modified":"2009-05-27T23:06:51","modified_gmt":"2009-05-28T03:06:51","slug":"take-all-of-this-offline","status":"publish","type":"post","link":"https:\/\/blog.local\/take-all-of-this-offline\/","title":{"rendered":"Take all of this offline"},"content":{"rendered":"<p>Having my monthly coffee with Rich of <a href=\"http:\/\/www.getfrank.co.nz\/\">GetFrank<\/a> we were talking about all the learnings you get from running an online business.<\/p>\n<p>It really is all about the groundswell &#8211; creating the word of mouth.<\/p>\n<p>It&#8217;s less about sinking money into something and more pulling your sleeves up and getting your hands dirty.<\/p>\n<p>These are the fundamentals offline as well, yet you forget the basics to be honest.<\/p>\n<p>If you can take these basic principles back offline into a traditional market you can really dominate.<\/p>\n<p>Imagine applying Internet Marketing 101 to staplers? fruit juice? car tyres?<\/p>\n<p>Your marketing cost would be a fraction of the competition and I daresay magnitudes times more effective.<\/p>\n<p>Basic concept of innovation &#8211; take a successful framework into a new context. \u00a0You could have some real fun with it &#8211; so why not give it a shot?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Having my monthly coffee with Rich of GetFrank we were talking about all the learnings you get from running an online business. It really is all about the groundswell &#8211; creating the word of mouth. It&#8217;s less about sinking money into something and more pulling your sleeves up and getting your hands dirty. These are [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[747,836,866,874,1292],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/1798"}],"collection":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/comments?post=1798"}],"version-history":[{"count":0,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/1798\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/media?parent=1798"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/categories?post=1798"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/tags?post=1798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}