{"id":18,"date":"2008-05-21T20:01:20","date_gmt":"2008-05-22T00:01:20","guid":{"rendered":"http:\/\/blog.local\/?p=18"},"modified":"2008-05-21T20:01:20","modified_gmt":"2008-05-22T00:01:20","slug":"core-users-are-your-most-profitable","status":"publish","type":"post","link":"https:\/\/blog.local\/core-users-are-your-most-profitable\/","title":{"rendered":"Core Users ARE your most profitable"},"content":{"rendered":"

Hows this.\u00a0 We always hear to identify your core users<\/strong> and target them<\/strong>.<\/p>\n

They are your most profitable<\/strong>.<\/p>\n

You would think that this relates to purchasing of merchandising or buying products\/services.<\/p>\n

However I have found it also applies to consumption of advertising<\/strong>.\u00a0 O you say.\u00a0 Well…..<\/p>\n

Recently we transferred StillSpoiled<\/a> to WordPress.\u00a0 During this transition we were removed from the google index.\u00a0 We get roughly 95% of our traffic from Google.<\/p>\n

Our traffic took a hit.\u00a0 Thinking adsense would as well i investigated.\u00a0 However this was not the case.<\/p>\n

Check out these numbers:<\/p>\n\n\n\n
Date<\/td>\nImpressions<\/td>\nClicks<\/td>\nCTR<\/td>\nECPM<\/td>\nEarnings<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
Tuesday, May 6, 2008<\/td>\n3,587<\/td>\n**<\/td>\n**<\/td>\n$0.42<\/td>\n**<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
Tuesday, May 20, 2008<\/td>\n216<\/td>\n**<\/td>\n**<\/td>\n$4.20<\/td>\n**<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

I took a 16 fold decrease in traffic! only to see my earnings drop 40%.\u00a0 My ECPM in fact went up 10 fold!<\/p>\n

These have been fairly consistent.<\/p>\n

ECPM adjusts by Google automatically calculating the quality of these clicks.\u00a0 A higher ecpm means higher quality clicks (and therefore are purchasing\/profitable for my advertisers). \u00a0Ie my core users aren’t just clicking they are buying.<\/p>\n

It seems my core users who have bookmarked my site, know it by name and visit regularly consume the most advertising. <\/strong><\/p>\n

(Most of the advertising sells merchandise to tv shows we write about, so relevance is a factor)
\n<\/strong><\/p>\n

This makes sense if you think about it, in theory my passionate fans will be\u00a0most willing to lay out cash. Turns out this translates to advertising.<\/p>\n

Question is now, should i set noindex on the site? Therefore only letting people find me via word of mouth.<\/p>\n

Seems it will be more profitable.<\/p>\n

Maybe you should deindex for a fortnight to identify your core users.<\/p>\n","protected":false},"excerpt":{"rendered":"

Hows this.\u00a0 We always hear to identify your core users and target them. They are your most profitable. You would think that this relates to purchasing of merchandising or buying products\/services. However I have found it also applies to consumption of advertising.\u00a0 O you say.\u00a0 Well….. Recently we transferred StillSpoiled to WordPress.\u00a0 During this transition […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[54,306,812,900,991],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/18"}],"collection":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/comments?post=18"}],"version-history":[{"count":0,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/18\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/media?parent=18"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/categories?post=18"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/tags?post=18"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}