I did a radio interview this morning and one of the questions was how does an idea become a chapter in the book.<\/p>\n
Well it has actually gone through a few filters, as you may know from my Great but not great enough post that is the first big filter.<\/p>\n
For every blog post that makes it about 3 don’t. \u00a0So for the 300 or odd so posts that are live, about 900 haven’t.<\/p>\n
Then for those that made it live, the filter was based on popularity, my personal favourites and relevance.<\/p>\n
By the time it has made it to the book, it has gone through three filters, at each step ideas have been refined, questioned, and put back together.<\/p>\n
All I am doing is providing a series of filters, where at each step the most remarkable stuff makes it through and the rest drops off.<\/p>\n
This is all that YouTube does, or that email newsletter, or the people you follow on twitter. \u00a0They provide a filtered view of the mass content. \u00a0By following and engaging you get access to the end result.<\/p>\n
So what do you filter for your customers? Can you deliver filtered (and relevant) content do your audience as a way of engaging? For if you can, you’re customers will love you for it.<\/p>\n","protected":false},"excerpt":{"rendered":"
I did a radio interview this morning and one of the questions was how does an idea become a chapter in the book. Well it has actually gone through a few filters, as you may know from my Great but not great enough post that is the first big filter. For every blog post that […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[293,343,473,525,811],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/2348"}],"collection":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/comments?post=2348"}],"version-history":[{"count":0,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/2348\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/media?parent=2348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/categories?post=2348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/tags?post=2348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}