{"id":2461,"date":"2009-10-06T19:49:49","date_gmt":"2009-10-06T23:49:49","guid":{"rendered":"http:\/\/blog.local\/?p=2461"},"modified":"2009-10-06T19:49:49","modified_gmt":"2009-10-06T23:49:49","slug":"without-fanfare","status":"publish","type":"post","link":"https:\/\/blog.local\/without-fanfare\/","title":{"rendered":"Without fanfare"},"content":{"rendered":"<p>Starting without fanfare is a bit daunting and quite scary.<\/p>\n<p>Shouldn&#8217;t I be shouting from the rooftops about what I&#8217;m doing?<\/p>\n<p>Yes and no.<\/p>\n<p>Shout from the rooftops once you&#8217;ve tested your product with paying customers AND they think it&#8217;s awesome.<\/p>\n<p>However who starts off like that? Starting without fanfare lets you operate under the radar, quietly refine and build your business.<\/p>\n<p>It also means you have market potential rather than converting a market that is fatigued by your shouting.<\/p>\n<p>A good analogy is the franchise, do you think they rolled out hundreds of McDonalds then figured out how to make a convenient meal?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Starting without fanfare is a bit daunting and quite scary. Shouldn&#8217;t I be shouting from the rooftops about what I&#8217;m doing? Yes and no. Shout from the rooftops once you&#8217;ve tested your product with paying customers AND they think it&#8217;s awesome. However who starts off like that? Starting without fanfare lets you operate under the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[176,183,446,567,599,985,1384],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/2461"}],"collection":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/comments?post=2461"}],"version-history":[{"count":0,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/2461\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/media?parent=2461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/categories?post=2461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/tags?post=2461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}