{"id":2650,"date":"2009-11-03T20:35:47","date_gmt":"2009-11-04T00:35:47","guid":{"rendered":"http:\/\/blog.local\/?p=2650"},"modified":"2009-11-03T20:35:47","modified_gmt":"2009-11-04T00:35:47","slug":"wear-your-customers-shoes-for-a-day","status":"publish","type":"post","link":"https:\/\/blog.local\/wear-your-customers-shoes-for-a-day\/","title":{"rendered":"Wear your customers shoes for a day"},"content":{"rendered":"

No I’m serious do it.<\/p>\n

The biggest barrier I find operating at the edge is executives who don’t want to do something new because they don’t know what is is, they would never read a blog or engage with brands on twitter.<\/p>\n

All I can say is, put yourself in your customers shoes, in fact wear them for a day. \u00a0Get some real perspective, you can’t go on assuming that YOU are your customer – that’s stupid.<\/p>\n

Consequently I don’t work with those people…<\/p>\n","protected":false},"excerpt":{"rendered":"

No I’m serious do it. The biggest barrier I find operating at the edge is executives who don’t want to do something new because they don’t know what is is, they would never read a blog or engage with brands on twitter. All I can say is, put yourself in your customers shoes, in fact […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[350,863,930,1040],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/2650"}],"collection":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/comments?post=2650"}],"version-history":[{"count":0,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/2650\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/media?parent=2650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/categories?post=2650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/tags?post=2650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}