{"id":2701,"date":"2009-11-15T21:44:09","date_gmt":"2009-11-16T01:44:09","guid":{"rendered":"http:\/\/blog.local\/?p=2701"},"modified":"2009-11-15T21:44:09","modified_gmt":"2009-11-16T01:44:09","slug":"going-out-on-your-own-pursuing-the-passion-26-27-28","status":"publish","type":"post","link":"https:\/\/blog.local\/going-out-on-your-own-pursuing-the-passion-26-27-28\/","title":{"rendered":"Going out on your own: Pursuing the Passion 26, 27 &amp; 28"},"content":{"rendered":"<p><strong>#26: Financial Buffer<\/strong><br \/>\nOnce you can, build up a three month buffer and keep it there, you never know what is around the corner, I know it&#8217;s tempting to invest that amount or use it for something, but the way I see it the return you get by having a three month buffer in case something goes wrong out performs the alternatives.<\/p>\n<p><strong>#27: Blog<\/strong><br \/>\nBlog.  Blogging is the #1 marketing tool.  Use it to your advantage; like networking, blog with the intention of helping your customers, you don&#8217;t need to give everything away, but answer the common questions, share your experience, compare\/contrast competitors, industry news.  By helping your audience you build your brand, stimulate an otherwise non existent conversation and build a community.<\/p>\n<p><strong>#28: Avoid fixed costs<\/strong><br \/>\nAvoid taking on fixed costs, keep everything variable, this helps avoid negative cashflows and ensures flexibility when you need to keep costs to a minimum.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>#26: Financial Buffer Once you can, build up a three month buffer and keep it there, you never know what is around the corner, I know it&#8217;s tempting to invest that amount or use it for something, but the way I see it the return you get by having a three month buffer in case [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[550],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/2701"}],"collection":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/comments?post=2701"}],"version-history":[{"count":0,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/2701\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/media?parent=2701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/categories?post=2701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/tags?post=2701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}