{"id":281,"date":"2008-12-11T22:05:39","date_gmt":"2008-12-12T02:05:39","guid":{"rendered":"http:\/\/blog.local\/?p=281"},"modified":"2008-12-11T22:05:39","modified_gmt":"2008-12-12T02:05:39","slug":"standing-on-the-shoulders-of-giants","status":"publish","type":"post","link":"https:\/\/blog.local\/standing-on-the-shoulders-of-giants\/","title":{"rendered":"Standing on the shoulders of Giants"},"content":{"rendered":"<p>This is a term I learned during my uni years.<\/p>\n<p>The concept is that in an academic argument you use others research &amp; findings to back your own.<\/p>\n<p>Essentially<strong> by standing on the shoulers of giants before us we leveraged our argument<\/strong> and made it<strong> that much stronger<\/strong>.<\/p>\n<p>I like this metaphor and it is just as applicable in business.<\/p>\n<p><strong>Who do you have talking about you? <\/strong>or even better <strong>are you viewed as a giant?<\/strong> (such that people want to stand on your shoulders).<\/p>\n<p>If not you should seek to stimulate this, how can I leverage myself \/ our business by standing on the shoulders of giants?<\/p>\n<p>You&#8217;ll see organisations do it by showing their customers off, we work with so and so multinational or authors do it frequently by getting other great authors to write the introduction.<\/p>\n<p>So how can you stand on the shoulders of giants to help you?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is a term I learned during my uni years. The concept is that in an academic argument you use others research &amp; findings to back your own. Essentially by standing on the shoulers of giants before us we leveraged our argument and made it that much stronger. I like this metaphor and it is [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[95,328,1016,1183],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/281"}],"collection":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/comments?post=281"}],"version-history":[{"count":0,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/281\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/media?parent=281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/categories?post=281"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/tags?post=281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}