{"id":2830,"date":"2010-01-18T18:08:20","date_gmt":"2010-01-18T22:08:20","guid":{"rendered":"http:\/\/blog.local\/?p=2830"},"modified":"2010-01-18T18:08:20","modified_gmt":"2010-01-18T22:08:20","slug":"push-based-marketing","status":"publish","type":"post","link":"https:\/\/blog.local\/push-based-marketing\/","title":{"rendered":"Push based Marketing"},"content":{"rendered":"<p>In typical fashion during a wine tour over the weekend I quietly\u00a0quizzed the operators on their marketing strategies.<\/p>\n<p>I was amazed to find not many knew of <a href=\"http:\/\/winevaulttv.com\/\">WineVaultTv<\/a> or <a href=\"http:\/\/tv.winelibrary.com\/\">WineLibraryTV<\/a>.<\/p>\n<p>That aside the predominant strategy for young brands was push based.\u00a0That is their focus was on getting distribution then hoping for sales.<\/p>\n<p>(Big picture is then to convert sales into repeat customers etc etc)<\/p>\n<p>Whilst this clearly does work &#8211; it&#8217;s a tiresome journey that erodes\u00a0profits in the early days (with sales garnered through retail promotions).<\/p>\n<p>A much much smarter strategy would be to focus on pull based\u00a0marketing, that is making your wine so dam attractive that consumers\u00a0are demanding it. Then the distribution is calling them! Who has the\u00a0power then?<\/p>\n<p>I&#8217;m not saying the former doesn&#8217;t work&#8230; it&#8217;s just weak.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In typical fashion during a wine tour over the weekend I quietly\u00a0quizzed the operators on their marketing strategies. I was amazed to find not many knew of WineVaultTv or WineLibraryTV. That aside the predominant strategy for young brands was push based.\u00a0That is their focus was on getting distribution then hoping for sales. (Big picture is [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[1002],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/2830"}],"collection":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/comments?post=2830"}],"version-history":[{"count":0,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/2830\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/media?parent=2830"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/categories?post=2830"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/tags?post=2830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}