{"id":2860,"date":"2010-01-26T17:24:10","date_gmt":"2010-01-26T21:24:10","guid":{"rendered":"http:\/\/blog.local\/?p=2860"},"modified":"2010-01-26T17:24:10","modified_gmt":"2010-01-26T21:24:10","slug":"dodgy-marketing-it-always-bites-you-in-the-butt","status":"publish","type":"post","link":"https:\/\/blog.local\/dodgy-marketing-it-always-bites-you-in-the-butt\/","title":{"rendered":"Dodgy Marketing, it always bites you in the butt"},"content":{"rendered":"

You know the kind – an absolutely awesome deal – $50 off*.<\/p>\n

*Conditions Apply.<\/p>\n

You then read those conditions and the original deal doesn’t seem so great any more.<\/p>\n

A Sideswipe reader<\/a> shares the same story:<\/p>\n

Dodgy marketing. The YMCA Auckland have a billboard promoting ‘eight weeks for $80 gym membership’, says a reader. “But in the terms and conditions you are required to sign up for a year ($21 a week) and then you’ll receive the extra eight weeks for $80.”<\/em><\/p>\n

Please stop. \u00a0You’re wasting your time and money only to get a kickback when people find out your trick. \u00a0Honestly – no one is going to follow you up and go wow that’s a generous offer.<\/p>\n

Offers\/Specials\/Discounts should be exactly what they say, shenanigans like this only betray all the other great work the brand does. Stop it. Now.<\/p>\n","protected":false},"excerpt":{"rendered":"

You know the kind – an absolutely awesome deal – $50 off*. *Conditions Apply. You then read those conditions and the original deal doesn’t seem so great any more. A Sideswipe reader shares the same story: Dodgy marketing. The YMCA Auckland have a billboard promoting ‘eight weeks for $80 gym membership’, says a reader. “But […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[135,399,1168],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/2860"}],"collection":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/comments?post=2860"}],"version-history":[{"count":0,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/2860\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/media?parent=2860"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/categories?post=2860"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/tags?post=2860"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}