{"id":2934,"date":"2010-02-14T19:08:59","date_gmt":"2010-02-14T23:08:59","guid":{"rendered":"http:\/\/blog.local\/?p=2934"},"modified":"2010-02-14T19:08:59","modified_gmt":"2010-02-14T23:08:59","slug":"the-upsell","status":"publish","type":"post","link":"https:\/\/blog.local\/the-upsell\/","title":{"rendered":"The Upsell"},"content":{"rendered":"<p>The upsell should be an assumption.<\/p>\n<p>Getting someones attention is hard enough (super hard in fact) but once you&#8217;ve got it you have one opportunity to do it.<\/p>\n<p>Otherwise you miss out.<\/p>\n<p>How much you&#8217;re missing out on, I&#8217;m not sure, as chances are you don&#8217;t notice it.<\/p>\n<p>Just remember the Upsell has to increase value dramatically, should be a no-brainer but also be very focused around improving the value you are delivering anyway.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The upsell should be an assumption. Getting someones attention is hard enough (super hard in fact) but once you&#8217;ve got it you have one opportunity to do it. Otherwise you miss out. How much you&#8217;re missing out on, I&#8217;m not sure, as chances are you don&#8217;t notice it. Just remember the Upsell has to increase [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[1265],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/2934"}],"collection":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/comments?post=2934"}],"version-history":[{"count":0,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/2934\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/media?parent=2934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/categories?post=2934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/tags?post=2934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}