{"id":316,"date":"2008-10-08T18:05:04","date_gmt":"2008-10-08T22:05:04","guid":{"rendered":"http:\/\/blog.local\/?p=316"},"modified":"2008-10-08T18:05:04","modified_gmt":"2008-10-08T22:05:04","slug":"who-are-we-selling-to","status":"publish","type":"post","link":"https:\/\/blog.local\/who-are-we-selling-to\/","title":{"rendered":"Who are we selling to?"},"content":{"rendered":"<p>Simple question.<\/p>\n<p>Hard answer.<\/p>\n<p>Every fortnight or so, someone will approach me and ask, hey Ben I want to pick your brain.<\/p>\n<p>We have a Marketing Budget and want to do something online.<\/p>\n<p>What do you think we should do?<\/p>\n<p>Hang on. Stop.<\/p>\n<p>Who are we selling to first?<\/p>\n<p>What is the objective?<\/p>\n<p>Sure this is new marketing.  Fundamentals are still the same.  So take a step back and ask <strong>Who are we selling to?<\/strong><\/p>\n<p>(Next question: why are they buying?)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Simple question. Hard answer. Every fortnight or so, someone will approach me and ask, hey Ben I want to pick your brain. We have a Marketing Budget and want to do something online. What do you think we should do? Hang on. Stop. Who are we selling to first? What is the objective? Sure this [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/316"}],"collection":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/comments?post=316"}],"version-history":[{"count":0,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/316\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/media?parent=316"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/categories?post=316"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/tags?post=316"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}