{"id":3249,"date":"2010-05-18T20:42:20","date_gmt":"2010-05-19T00:42:20","guid":{"rendered":"http:\/\/blog.local\/?p=3249"},"modified":"2010-05-18T20:42:20","modified_gmt":"2010-05-19T00:42:20","slug":"communicate-for-what-you-want-to-be-not-what-you-are","status":"publish","type":"post","link":"https:\/\/blog.local\/communicate-for-what-you-want-to-be-not-what-you-are\/","title":{"rendered":"Communicate for what you want to be, not what you are."},"content":{"rendered":"<p>Just wish more small businesses would do this!<\/p>\n<p>Communicate for what you want to be, not for what you are.<\/p>\n<p>In their outward communications, sending a strong message, which is bigger than what they are. \u00a0Then they can actually grow to that point.<\/p>\n<p>It&#8217;s that confidence and reassurance that helps you get there. \u00a0Consumers can smell insecurity a mile away.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Just wish more small businesses would do this! Communicate for what you want to be, not for what you are. In their outward communications, sending a strong message, which is bigger than what they are. \u00a0Then they can actually grow to that point. It&#8217;s that confidence and reassurance that helps you get there. \u00a0Consumers can [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[263,1149],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/3249"}],"collection":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/comments?post=3249"}],"version-history":[{"count":0,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/3249\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/media?parent=3249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/categories?post=3249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/tags?post=3249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}