Being different is not always the best.<\/p>\n
Some things should be the same.<\/p>\n
But choose one area where you will be different.<\/p>\n
Be different where it matters.<\/p>\n
Sitting in a cafe last week for a meeting, I gazed across the beverages.<\/p>\n
Glinting at me from the corner were 3 rows of bottled water.<\/p>\n
Waiwera Bottled Water. \u00a0Shaped round like a rain droplet. \u00a0They offering a visual viewing experience. \u00a0So they stood out amongst the others. \u00a0If i want water. \u00a0That’s the one I’ll be grabbing.<\/p>\n
They are different where it matters, at the right place (cafe’s) at the right time (i want a drink but not sugar). \u00a0Bang. \u00a0Other water’s have no chance.<\/p>\n
So think about it. \u00a0Where does it matter that i’m different?<\/p>\n
Are you the Change Management person with a blog? are you the courier man who smiles at every customer.<\/p>\n","protected":false},"excerpt":{"rendered":"
Being different is not always the best. Some things should be the same. But choose one area where you will be different. Be different where it matters. Sitting in a cafe last week for a meeting, I gazed across the beverages. Glinting at me from the corner were 3 rows of bottled water. Waiwera Bottled […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[113,604,952,1180],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/367"}],"collection":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/comments?post=367"}],"version-history":[{"count":0,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/367\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/media?parent=367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/categories?post=367"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/tags?post=367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}