{"id":4077,"date":"2011-06-01T00:39:17","date_gmt":"2011-06-01T04:39:17","guid":{"rendered":"http:\/\/blog.local\/?p=4077"},"modified":"2011-06-01T00:39:17","modified_gmt":"2011-06-01T04:39:17","slug":"judge-a-business-by-its-cover","status":"publish","type":"post","link":"https:\/\/blog.local\/judge-a-business-by-its-cover\/","title":{"rendered":"Judge a business by its cover"},"content":{"rendered":"<p>Well&#8230; I mean its website. \u00a0Its digital presence.<\/p>\n<p>If Google is the first place people hit when they encounter a problem.<\/p>\n<p>Then your website is what marks their impression (prior experience &amp; brand helps) but it&#8217;s what your website does that helps them take the next step.<\/p>\n<p>Just realise that people are making those judgements. \u00a0I&#8217;m not saying change. \u00a0Just acknowledge and change if appropriate.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Well&#8230; I mean its website. \u00a0Its digital presence. If Google is the first place people hit when they encounter a problem. Then your website is what marks their impression (prior experience &amp; brand helps) but it&#8217;s what your website does that helps them take the next step. Just realise that people are making those judgements. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/4077"}],"collection":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/comments?post=4077"}],"version-history":[{"count":0,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/4077\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/media?parent=4077"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/categories?post=4077"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/tags?post=4077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}