{"id":427,"date":"2008-10-05T20:18:58","date_gmt":"2008-10-06T00:18:58","guid":{"rendered":"http:\/\/blog.local\/?p=427"},"modified":"2008-10-05T20:18:58","modified_gmt":"2008-10-06T00:18:58","slug":"twitter-as-a-platform-for-keeping-fit","status":"publish","type":"post","link":"https:\/\/blog.local\/twitter-as-a-platform-for-keeping-fit\/","title":{"rendered":"Twitter as a platform for keeping fit"},"content":{"rendered":"<p>I have been thinking a lot about Twitter and the communications channel it provides.<\/p>\n<p>A few points:<\/p>\n<ul>\n<li>Captive audience (9 &#8211; 5 office audience)<\/li>\n<li>Short, sharp, snappy messages<\/li>\n<li>Low interaction cost<\/li>\n<li>Anonymity &amp; transparency (for those who operate under their name)<\/li>\n<li>High authenticity<\/li>\n<\/ul>\n<p>So what services would then bode well under these conditions? Quite a lot, Competitions, Market Research, News&#8230;here&#8217;s one I have been chewing on:<\/p>\n<p><strong>Fitness Plan<\/strong><\/p>\n<p><strong><\/strong>Offer a <strong>free fitness pla<\/strong><strong>n<\/strong>, where you have a trainer, throughout the week putting out exercises you can do in your office (or from your desk). \u00a0<\/p>\n<p>Imagine engaging several hundred local people to do the same exercise at the same time and report back (kind of flashmobbing but in the office). \u00a0<\/p>\n<p>Keeping fit is a big problem for office workers. \u00a0You can then engage with the audience and help them keep fit. \u00a0<\/p>\n<p>Monetisation models are numerous: upselling, selling gear, consultations, build a community, sponsorship.\u00a0<\/p>\n<p>Take it further, exercises to reduce Occupational Overuse Syndrome (oos), dietary?<\/p>\n<p>Oh and you can use it as a <strong>feedback tool<\/strong> to find out immediately the <strong>difficulties<\/strong> your market are having and help them. (Help me help you)<\/p>\n<p><strong><br \/>\n<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I have been thinking a lot about Twitter and the communications channel it provides. A few points: Captive audience (9 &#8211; 5 office audience) Short, sharp, snappy messages Low interaction cost Anonymity &amp; transparency (for those who operate under their name) High authenticity So what services would then bode well under these conditions? Quite a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[265,479,601,811,865],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/427"}],"collection":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/comments?post=427"}],"version-history":[{"count":0,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/427\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/media?parent=427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/categories?post=427"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/tags?post=427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}