{"id":4384,"date":"2013-01-08T14:42:34","date_gmt":"2013-01-08T18:42:34","guid":{"rendered":"http:\/\/blog.local\/?p=4384"},"modified":"2013-01-08T14:42:34","modified_gmt":"2013-01-08T18:42:34","slug":"ad-space-exclusivity","status":"publish","type":"post","link":"https:\/\/blog.local\/ad-space-exclusivity\/","title":{"rendered":"Ad Space Exclusivity"},"content":{"rendered":"<p>On the web when ad space isn&#8217;t sold, they plug it into what&#8217;s called run of site.<\/p>\n<p>Which means their competitors can bid for that same ad space.<\/p>\n<p>It also means that the number of ad inventory available is vastly over quoted.<\/p>\n<p>Publishers should hugely inflate their value IF when there wasn&#8217;t any premium spots available they showed no ads. \u00a0It makes them more novel, exclusive and notable. \u00a0 \u00a0Thus achieving the purpose of the ad.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On the web when ad space isn&#8217;t sold, they plug it into what&#8217;s called run of site. Which means their competitors can bid for that same ad space. It also means that the number of ad inventory available is vastly over quoted. Publishers should hugely inflate their value IF when there wasn&#8217;t any premium spots [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[45],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/4384"}],"collection":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/comments?post=4384"}],"version-history":[{"count":0,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/4384\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/media?parent=4384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/categories?post=4384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/tags?post=4384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}