{"id":4479,"date":"2013-10-18T17:50:26","date_gmt":"2013-10-18T21:50:26","guid":{"rendered":"http:\/\/blog.local\/?p=4479"},"modified":"2013-10-18T17:50:26","modified_gmt":"2013-10-18T21:50:26","slug":"disconnect-from-ad-tracking","status":"publish","type":"post","link":"https:\/\/blog.local\/disconnect-from-ad-tracking\/","title":{"rendered":"Disconnect from ad tracking"},"content":{"rendered":"<p>I saw the launch of <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/disconnect\/jeoacafpbcihiomhlakheieifhpjdfeo?hl=en\">Disconnect<\/a>, a Chrome Browser extension that keeps your web browsing anonymous so I thought I&#8217;d give it a go for a couple of weeks.<\/p>\n<p>In short Disconnect blocks the many tracking cookies that let advertisers target ads based on your behaviour, i.e. search for a barber on google and then you find more ads targeting you around barber. \u00a0Or shop online at a store for shoes and suddenly find yourself being targeted by ads from that advertiser.<\/p>\n<p>And now it&#8217;s not full on study or experiment just my first hand experiment of what I&#8217;ve found.<\/p>\n<p>What I noticed is that ads blended back into the background. \u00a0For the fair part I stopped paying attention whereas when I wasn&#8217;t using it I would notice these personalised ads a lot more.<\/p>\n<p>I think for advertisers, it shows that ad targeting does work when it has real utility &amp; value through personalisation. \u00a0For consumers, there is an upside to tracking, websites for the most part need ads to survive and more personalised ads are a friendlier way of monetising.<\/p>\n<p>It&#8217;s still early days yet people are still figuring it out and its quite fragmented but I think it&#8217;s about to go through a period of consolidation and thus less confusion for customers.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I saw the launch of Disconnect, a Chrome Browser extension that keeps your web browsing anonymous so I thought I&#8217;d give it a go for a couple of weeks. In short Disconnect blocks the many tracking cookies that let advertisers target ads based on your behaviour, i.e. search for a barber on google and then [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/4479"}],"collection":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/comments?post=4479"}],"version-history":[{"count":0,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/4479\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/media?parent=4479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/categories?post=4479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/tags?post=4479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}