{"id":5642,"date":"2018-01-17T04:28:02","date_gmt":"2018-01-16T15:28:02","guid":{"rendered":"http:\/\/blog.local\/?p=5642"},"modified":"2018-02-08T05:50:54","modified_gmt":"2018-02-07T16:50:54","slug":"rigging-the-system-play-fair","status":"publish","type":"post","link":"https:\/\/blog.local\/rigging-the-system-play-fair\/","title":{"rendered":"Rigging the system, play fair"},"content":{"rendered":"<p>BuzzFeed has done a few pieces over the break on <a href=\"https:\/\/www.buzzfeed.com\/craigsilverman\/these-publishers-bought-millions-of-website-visits-they?utm_term=.jtyb8yO317#.vgeOpD3wL1\">content ad fraud<\/a>.<\/p>\n<p>In essence, people are looking for loopholes to generate traffic which looks real.<\/p>\n<p>If you use an anti-bot detection, it&#8217;ll say they&#8217;re not bots.<\/p>\n<p>If you use Nudge, it&#8217;ll tell you they&#8217;re human but not reading the content.<\/p>\n<p>It seems silly that this is required, advertising should be simple, if I pay to get an ad in front of someone, I should only pay if that is the case. Everything else is noise.<\/p>\n<p>Content is worth something, when it&#8217;s read\/watched\/shared. i.e. when it provokes a reaction, and that reaction can only come from consuming the content.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BuzzFeed has done a few pieces over the break on content ad fraud. In essence, people are looking for loopholes to generate traffic which looks real. If you use an anti-bot detection, it&#8217;ll say they&#8217;re not bots. If you use Nudge, it&#8217;ll tell you they&#8217;re human but not reading the content. It seems silly that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5643,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/5642"}],"collection":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/comments?post=5642"}],"version-history":[{"count":2,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/5642\/revisions"}],"predecessor-version":[{"id":5645,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/5642\/revisions\/5645"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/media\/5643"}],"wp:attachment":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/media?parent=5642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/categories?post=5642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/tags?post=5642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}