Here’s my curated list of the best marketing books. The lens on this list is that it has to be arguably a book that every marketer should read – books that should stand the test of time. The other two rules for this list, is that I can’t include anything published in the last two years, to help focus on the books which are weighty and I must have read them first hand.<\/p>\n\n\n\n
This does introduce constraints but should mean we have a slow moving rather than a fast changing list.<\/p>\n\n\n\n
For any suggestions tweet me @bwagy<\/a>, I’ll add to the list to read and update. <\/p>\n\n\n\n Timeless Marketing Books<\/p>\n\n\n\n These are books I think ALL marketers should read. <\/p>\n\n\n\n How brands grow<\/a>.<\/strong> A refresh on the latest research on how brands grow and what you can do to help. 22 Immutable Rules of Marketing<\/a> (and Branding<\/a>).<\/strong> A solid reminder of the power of the basics – and as marketers we do tend to over complicate things.<\/p>\n\n\n\n 80\/20 Principle<\/a><\/strong> by Richard Koch. <\/p>\n\n\n\n Ignore Everybody by Hugh Macleod<\/strong><\/a>. Coming at it from the creativity angle, the best marketers are creative, or can at least manage or create the conditions for creativity to happen.<\/p>\n\n\n\n Confessions of an Advertising Man<\/strong><\/a> and Ogilvy on Advertising<\/strong><\/a> by David Ogilvy. The classics.<\/p>\n\n\n\n And finally, whilst it’s not a pick off your shelf and read the whole thing, Philip Kotler<\/strong><\/a> (yes from university) does keep an up to date on the latest thinking in marketing management.<\/p>\n\n\n\n Old trends but still relevant<\/p>\n\n\n\n Free<\/strong><\/a> by Chris Anderson and The Long Tail<\/strong><\/a>.<\/p>\n\n\n\n Permission Marketing<\/strong><\/a> by Seth Godin (and actually any Seth Godin, <\/strong>All Marketers are Liars<\/strong><\/a> and Purple Cow<\/strong><\/a>).<\/p>\n\n\n\n Tipping Point<\/strong><\/a> <\/strong>by Malcolm Gladwell. <\/p>\n\n\n\n <\/p>\n\n\n\n Upcoming potentials<\/p>\n\n\n\n I haven’t yet read these but have been suggested via peers. Once I read may\/may not add to the list.<\/p>\n\n\n\n Where the Suckers Moon<\/strong><\/a>: The Life and Death of an Advertising Campaign<\/p>\n\n\n\n Small Data<\/strong><\/a>: The Tiny Clues that Uncover Huge Trends<\/p>\n\n\n\n Scientific Advertising<\/strong><\/a> by Claude Hopkins. Oft recommended by the greats of advertising.<\/p>\n\n\n\n Breakthrough Advertising<\/strong><\/a> by Eugene Schwartz<\/p>\n\n\n\n The Content Trap<\/strong><\/a> by Bharat Anand. <\/p>\n\n\n\n The Cluetrain Manifesto<\/strong><\/a> by David Weinburger.<\/p>\n\n\n\n Influence: The Psychology of Persuasion<\/strong><\/a> by Robert B. Cialdini.<\/p>\n\n\n\n
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