{"id":909,"date":"2009-01-04T23:01:59","date_gmt":"2009-01-05T03:01:59","guid":{"rendered":"http:\/\/blog.local\/?p=909"},"modified":"2009-01-04T23:01:59","modified_gmt":"2009-01-05T03:01:59","slug":"price-discrimination-at-the-pump","status":"publish","type":"post","link":"https:\/\/blog.local\/price-discrimination-at-the-pump\/","title":{"rendered":"Price Discrimination at the Pump"},"content":{"rendered":"<p>One of my first <a href=\"http:\/\/blog.local\/tag\/monday-ideas-post\/\">Monday Ideas Posts<\/a> was about how <a href=\"http:\/\/blog.local\/petrol-stations-convenience\/\">Petrol Stations could improve their service<\/a>.<\/p>\n<p>I want to follow that up and push it a bit further.<\/p>\n<p>Cafes are renowned for price discrimination ie Free Trade coffee for $0.50 extra\u00a0however the coffee beans only make up a minor part of the production cost.<\/p>\n<p>Petrol stations have this with premium petrol but I think they can do better.<\/p>\n<p>Let&#8217;s help the customers help themselves.<\/p>\n<p>Have a carbon credit rate, where you pay for your gas plus a premium to cover the avg carbon credits you would use for that tank of gas.\u00a0<\/p>\n<p>By my calculations, using 22mpg and 12,000 miles\/yr (from here:\u00a0<a href=\"http:\/\/www.liveneutral.org\/calculator\/\">http:\/\/www.liveneutral.org\/calculator\/<\/a>) you would pay$0.0045 per mile or 11 cents a gallon.<\/p>\n<p>Why do this?<\/p>\n<ul>\n<li>Customers know about global warming<\/li>\n<li>They also still need to fill up their car.<\/li>\n<li>You can help them do this without feeling guilty, garner extra revenue but also help build your brand for whent he day comes that fuel is no longer needed.<\/li>\n<\/ul>\n<p>Thoughts? Would you pay extra for this? Should it be compulsory for businesses to pay the premium? Government vehicles?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of my first Monday Ideas Posts was about how Petrol Stations could improve their service. I want to follow that up and push it a bit further. Cafes are renowned for price discrimination ie Free Trade coffee for $0.50 extra\u00a0however the coffee beans only make up a minor part of the production cost. Petrol [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[169,213,418,565,934,974],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/909"}],"collection":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/comments?post=909"}],"version-history":[{"count":0,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/posts\/909\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/media?parent=909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/categories?post=909"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.local\/wp-json\/wp\/v2\/tags?post=909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}