Communicate for what you want to be, not what you are.

May 18th, 2010

Just wish more small businesses would do this!

Communicate for what you want to be, not for what you are.

In their outward communications, sending a strong message, which is bigger than what they are.  Then they can actually grow to that point.

It’s that confidence and reassurance that helps you get there. ┬áConsumers can smell insecurity a mile away.

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