The (subtle) Art of Persuasion
May 21st, 2009I was at a launch party last night – now they had some cards at the bar with some neat stories. ย Whilst I waited for my drink I purposely flicked through them, grabbed three out and showed them to my friend.
There was a guy in front of me waiting, he watched this, I chit chatted back and forth, then flicked back through the cards checking to see if I had them all. ย ย I then pulled a couple out and left them on the bar for others to read.
Now I have to admit – I did this purposely to draw attention to the cards to the person in front of me. ย Sure enough within 30 seconds he reached over, grabbed one, then flicked through to grab all the different colours.
Not only had I planted the seed that they were worth looking at – for whatever reason you need to get all three colours. ย A bit cheeky but fun.
The subtle art of persuasion.
Tags: behaviour, marketing, persuasion
This entry was posted on Thursday, May 21st, 2009 at 7:08 pm. 
May 21st, 2009 at 10:01 pm
Reminds me of a time when a musician friend caused an argument between friends. He was playing his guitar and gradually amping up the emotion and anger with his music. It was amazing because I nearly punched a good friend that night. He stopped playing and burst out laughing.
I completely understand what you are talking about!
May 24th, 2009 at 6:30 pm
Did you know Pop music is engineered to match your heart beat – then increase it as the song goes on. This creates a rush. Part of the reason they are so popular – similar to what you have described.