You're always wrong! Therefore today's goal is to be less wrong than yesterday

May 24th, 2010

A favourite of mine:

“#11 of the bwagy marketing manifesto:

You are always wrong, you just need to be less wrong than your competitors.”

It is so true – no matter your stance someone can always come up with a solid reason why you are wrong.

Don’t stress about being 100% right, you just need to be less wrong than those you compete with.

(And take action.)”

Original here.

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