Bloggers Pack

October 12th, 2008

Traditionally media were given press packs.

However I think there is a huge lack of Blogger packs.

(Isn’t it frutrating as a fan of a product to have to rip logo’s from the site, photoshop them, find quotes)

In fact I haven’t seen any.

I am building my own at the moment. Β Kind of a mix of the social media press release.

If someone is going to blog about me, why not give them free stuff to help them, such as:

  • Photos
  • Quotes
  • Background Story
  • Graphics / logo
  • Contacts / Social Profiles

Let your fans talk about you easily and give them materials so they can make it their own way.

Great for people setting up communities around your brand, facebook pages, groups.

Help your fans help you.

What else do you think a bloggers pack needs? how should it be prepared?

Related Posts

Tags: , , , , , ,

7 Responses to “Bloggers Pack”

  1. Vera Says:

    Excellent idea. I had never thought about it but you’re absolutely right – if traditional media get media kits, why shouldn’t bloggers get them too? πŸ™‚

    I think that the press pack should also be constantly updated and include the projects that the person is into at the moment. The background info is very important but it also needs this element of “freshness”.

  2. nztebs Says:

    Great idea. As always. πŸ™‚

    My immediate thought reading through this (and bear in mind that I don’t have any experience with ‘media-packs’ so my thoughts may be a little ignorant – but that can sometimes be helpful), all of this info/collateral would be well suited to an active ‘about’ page on your blog. It’s the first place I tend to look to find out more about a person, and if you’re advertising a brand, (ie yourself – as we all should) then ‘About me’ is the perfect spot for this. Keep it updated, keep it relevant. My 2 cents.

  3. Matt Says:

    This a great idea, don’t know why it is not already being done.

    Please let me know when you get your pack together so I can take a look at it.

  4. Ben Young Says:

    @Vera, especially when if its too hard, as a blogger you have no obligation so you just quit. Keep it easy for them, especially if they do want to write something.

    @NzTebs Thanks, very much appreciated. I agree, about page helps give you context when you visit a blog, so putting on About Page would be best place.

    I am preparing my pack, just getting feedback from you guys. Thanks for your feedback, do you think it should be provided as a download? or kept online?

  5. Vera Says:

    i think both. have it online and provided it as a download. that way you make sure everyone’s pleased πŸ˜‰

  6. Jevon Says:

    That’s an awesome idea, will now start to work on mine too πŸ™‚

  7. Francois Bondiguel Says:

    Hey Ben,
    From a business point of view, It would be interesting to be able to send a sort of e-business cards to anyone keen on blogging about us.
    I will be happy to discuss with you about it πŸ™‚
    Keep it up

What are you doing all the way down here? You could:
- View my about page
- Or for first timers the New Here? page
- Or maybe email this to a friend
- Or subscribe to get blog updates